MBA - HRM Blog 6

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Key Performance Indicators for Digital Recruitment Process

 

Introduction

It is crucial to have a skilled and capable workforce within any organization to achieve organizational goals and objectives. Thus, it is essential to recruit the right individuals to the right position at an effective cost. Accordingly, recruitment is a crucial function of HRM to ensure a capable workforce within organizations. Contemporary organizations tend to move beyond the traditional recruitment processes and they tend to digitalize the recruitment practices with the COVID 19 pandemic. However, most organizations become failures due to inabilities with establishing the most appropriate Key Performance Indicators (KPIs) for the recruitment process (Ingersoll, 2020).


Digital Recruitment

Digital recruitment activities are based on the different technologies to source, fascinate, evaluate, select and hire candidates for organizational positions. Caree websites, social media,

Online assessments and recruiting, online interviews are largely connected with digital recruitment process (Vardarlier, 2020). Digital recruitment make easier the firms’ recruitment procedures and it is helpful to assess candidates online and offer prompted feedbacks (Purvis, 2016).


(Source: Digital recruitment.com)

KPIs for Digital Recruitment

KPIs are crucial for measuring the effectiveness of the recruitment process and its outcomes. Recruitment KPIs help to determine the improvement needs of the recruitment process and emphasize the return on recruitment investment. Recruitment KPIs involves both usual performance metrics and exclusive indicators for recruitment. KPIs are crucial in digital recruitment and such prevailing KPIs can be mentioned as follows (Furtmueller, et al., 2011).

 

       I.            Clicks -Click through Rate

Organization can be evaluated the number of job seekers who clicked on their recruitment advertisement. It helps organizations to determine whether their add reached larger population, need further boosting (Click through rate = Total views/number of clicked on the add) (Ingersoll, 2020).

 

    II.            Cost per Click

It is crucial to measure the cost associated with the online recruitment to determine whether the firm’s recruitment effort is effective (Catalyst, 2019).

 

 III.            Tracking the most effective source of recruitment

Digital recruitment involves with several online sources such as social media, google etc., and need to evaluate the effectiveness of those to determine the most effective sources (Catalyst, 2019).

 

  IV.            Cost Per Hire

It is essential to determine the digital recruitment cost per an individual to evaluate the effectiveness of the recruitment process (Catalyst, 2019).

 

     V.            Time to Hire

It is crucial to evaluate the time incurred for hiring employee via digital platforms (Ingersoll, 2020).

 

  VI.            Quality of Hire

Organizations should measure the quality of candidates who recruited via online platforms to determine the effectiveness of online sources (Jurmu, 2020).

 

Conclusion

Digital recruitment practices make organizational recruitment process easier and organizations need to more aware of establishing effective and applicable KPIs to evaluate the effectiveness of recruitment practices as KPIs can be largely used for making effective decisions.

 

 

References

Catalyst,2019.Catalyst.[Online] Available at: https://www.catalyst.ro/key-performance-indicators-successful-ppc-recruitment-campaign/[Accessed 12 November 2021].

Digital Recruitment.com, 2021. Digital Recruitment. [Online]
Available at: https://www.digitalrecruitment.com/
[Accessed 11 November 2021].

Furtmueller, E., Wilderom, C. & Tate, M., 2011. Managing recruitment and selection in the digital age: e-HRM and resumes. Human Systems Management, 30(4), pp. 243-259.

Ingersoll,J.,2020.Paymetrics.[Online] Available at: https://www.pymetrics.ai/pygest/5-ways-to-enhance-your-digital-hiring-process[Accessed 12 November 2021].

Jurmu, S., 2020. Digital Channels in the Centre of the Recruitment Process: Case Company X.

Purvis, J., 2016. Human resources marketing and recruiting: Essentials of digital recruiting; Handbook of Human Resources Management. s.l.:s.n.

Vardarlier, P., 2020. Digital transformation of human resource management: digital applications and strategic tools in HRM. Digital Business Strategies in Blockchain Ecosystems, pp. 239-264.

 

 

 

 


Comments

  1. KAMAL C. DIVITOTAWELANovember 21, 2021 at 11:35 PM

    Digital recruitment, sometimes referred to as social recruitment or online recruitment, occurs when recruitment managers and recruitment professionals use technology as a tool to attract and recruit the best talent for open recruitment.very good article..Thanks for sharing

    ReplyDelete
  2. Sanjaya BandaranayakeNovember 22, 2021 at 7:24 AM

    Valuable blog for knowledge. It's very important to have specific metrics to measure effectiveness of organisations hiring process. And using KPIs helps you to make more strategic decisions.

    ReplyDelete
  3. Sujeewa RupasingheNovember 22, 2021 at 9:31 PM

    Digital recruitments an upcoming trend will will support having data security thro hiring process. Established KPI`s and having them channel through a transparent process will strengthen employee confidant on decision making on performance.

    ReplyDelete
  4. Vishwa GunarathnaNovember 22, 2021 at 11:00 PM

    Key Performance indicators (KPI) need to be found, since the HR-department of the Gemeente Enschede wants to measure its performance regarding their Recruitment and Selection process. Via a decision-making method, KPIs are selected that are found during a literature search.

    ReplyDelete
  5. Chenaka HettiarachchiNovember 29, 2021 at 2:32 AM

    Key overall performance indicators, allow you to enhance your recruiting strategies. In this guide, discover ways to align recruitment KPIs to commercial enterprise approach the usage of real-time dashboards. Good Article.

    ReplyDelete
  6. Asitha DNovember 30, 2021 at 2:26 AM

    Digital recruitment or e-recruitment is the modern day recruitment strategy due to Covid-19 situation as well as due to the development of technology. Here, it is important to measure the efficiency of digital recruitment over traditional recruitment by using Key Performance Indicators (KPIs).

    ReplyDelete
  7. Nuwansiri RathnayakeDecember 4, 2021 at 1:05 AM

    An useful article. It's essential to have a better metric method to measuring the effectiveness of the recruitment process and its outcomes in the firm. Interesting that you explaining points and it's really helped to added more points to my knowledge. Thanks for the sharing.

    ReplyDelete
  8. Buddhika JayarathnaDecember 7, 2021 at 10:05 PM


    Reaching the most skilled and efficient candidates is now simpler than ever thanks to the internet and mobile device usage. Companies are no longer limited to attracting the best talent through a local newspaper or bulletin board; instead, companies may recruit from around the world for job advertisements from the comfort of their own workplace (Hendricks, 2021).

    ReplyDelete
  9. Shanaka herathDecember 8, 2021 at 2:52 AM

    Recruitment KPIs such as this ensure that the recruitment process adds value to the organization and that the recruiting team obtains a healthy return on investment. Digital recruitment process use in Covid-19pandemic period. There is advantages and disadvantages are there in virtual Recruitment.

    ReplyDelete

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